BRAND IDENTITY
SAGE Healthcare Concierge
Industry
Healthcare Tourism
Year
2024
Client
SAGE
Sage Healthcare Concierge Services was developed to serve as a premium "trusted guide," simplifying the often-complex journey toward global medical care. Our naming strategy was deeply intentional: we chose "Sage" to bridge the medicinal heritage of the Hejaz region with the Arabic concept of "Hakeem"—a term for a wise and knowledgeable person. Strategically, we anchored the brand in a dual archetype of the Sage and the Caregiver, blending expert, insightful guidance with nurturing, empathetic support. This was brought to life through the visual concept of "Ascent," utilizing an upward trajectory to symbolize a patient’s progress toward optimal wellness.
Sage Healthcare Concierge Services was developed to serve as a premium "trusted guide," simplifying the often-complex journey toward global medical care. Our naming strategy was deeply intentional: we chose "Sage" to bridge the medicinal heritage of the Hejaz region with the Arabic concept of "Hakeem"—a term for a wise and knowledgeable person. Strategically, we anchored the brand in a dual archetype of the Sage and the Caregiver, blending expert, insightful guidance with nurturing, empathetic support. This was brought to life through the visual concept of "Ascent," utilizing an upward trajectory to symbolize a patient’s progress toward optimal wellness.
