Photoshoots, Content Creation and SM Management
W51
Industry
Commercial
Year
2023
Client
W51
W51 was developed as an elevated business and lifestyle destination designed to offer a calm escape from the city’s everyday noise. The brand strategy centers on "Elevated Calm," positioning the space as more than just a mall, but a curated environment where work, atmosphere, and lifestyle seamlessly converge. By focusing on a visual story of connection and quality, we aimed to invite visitors to slow down and unwind in a space that feels like a true sanctuary
Our creative execution was "Lifestyle Driven," highlighting the diverse experiences available within W51, from morning coffee to relaxed dining. The visual direction emphasized cozy corners and vibrant dining areas to showcase the mall as a premier place to enjoy life's moments. This approach successfully unified a high-end tenant mix—including brands like Lychee, Starbucks, and Shakour—under a single, sophisticated narrative of "Effortless Escape".
