Real Estate, Architecture, & Construction
A Full-Circle Design-Build Identity
Industry
Real Estate, Architecture, & Construction
Year
2025
Client
Forma
Forma is more than a design-led construction firm; it is a philosophy of turning complex visions into seamless reality by unifying the roles of Developer, Architect, and Contractor under one roof. The brief was to create a modern, confident identity that reflects the perfect balance between the rigid precision of engineering and the fluid creativity of design. Our approach, titled "Precision Meets Play," was inspired by the architectural rhythm of Miami—a city where bold, structured forms meet a dynamic pulse of energy. We set out to build an identity that respects structure but never feels rigid, ensuring a warm, human-centered experience for every client.
The final execution is a comprehensive visual language built on three pillars: Precision, Fluidity, and Functionality. We developed a primary logo that features clean, modern typography paired with a secondary "Logo Mark" that symbolizes movement and balance. The color palette—Graphite Black, Warm White, and Sky Blue—reflects a sophisticated yet airy coastal modernism. To reinforce the brand’s "full-circle" service, we integrated graphical elements like modular grids referencing blueprints and fluid lines that add organic movement to structured layouts. From monochrome black-and-white site photography to vibrant social media systems, the new identity ensures that for Forma's clients, structure feels effortless.
