Visual Direction, Content Creation and SM Management
Leathr'd
Industry
Fashion
Year
2022
Client
Leathr'd
LEATHR’D is a contemporary leather goods brand designed for the everyday man. The products are designed in Italy, using international materials that are handcrafted in Egypt. We positioned the brand to promote a quality, classy lifestyle rather than just selling accessories. Our strategy focused on growing brand recognition and turning customers into advocates through consistent, high-end communication.
Our visual direction centered on the campaign line "Livin' Distinctly," using the apostrophe as a symbol of belonging. We used wordplay like "Untether'd" and "Unbother'd" to create an emotional connection with a bold and confident audience. The social media approach utilized content pillars such as product close-ups and lifestyle imagery to highlight craftsmanship and the brand's unique identity.
