Photoshoots, Content Creation and SM Management
Maison Choc
Industry
Food & Beverage
Year
2025
Client
Maison Choc
Maison Choc is established as the first bean-to-bar chocolate factory in Egypt, dedicated to a "Chocolate Ritual" that transforms raw cacao beans into premium, handcrafted chocolate. We developed a strategic visual narrative, which focuses on the craftsmanship and meticulous details that make the bean-to-bar process unique. By blending storytelling with flavour, the brand promises a unique chocolate experience designed with deep intention and passion.
The visual direction for the brand is "Choc-ingly Delicious," utilizing rich earth tones and botanical cacao illustrations to emphasize its artisanal roots. Our creative execution highlighted the tactile nature of the products, from the textures of the raw chocolate to the "made with love" hand-finishing of gift boxes. This approach successfully showcases the craft and soul behind real chocolate, positioning Maison Choc as a premier destination for high-quality, handcrafted confections.
