Photoshoots, Content Creation and SM Management
Sonesta
Industry
Food & Beverage
Year
2024
Client
Sonesta
For the Sonesta, we focused on revitalizing a heritage brand by reimagining its visual identity through a modern lens. Established in 1986, the brand required a transformation to align with contemporary market standards while maintaining its legacy. Our objective was to take the brand "out from its old coat" and provide it with a premium look that highlights product appeal and strengthens its market presence.
To achieve this, we executed a full creative production and photography shoot centered on modern styling and punchy colors. Using controlled lighting, rich textures, and bold visual storytelling, we transformed Sonesta’s dairy and dessert products—including cheese, milk, and sweets—into an indulgent experience. This bold approach successfully highlighted the freshness and indulgence of the offerings, ensuring that Sonesta resonates with a new generation of consumers.
