Mega Ice Cream Summer Campaign

Mega Ice Cream Egypt is the beloved ice cream arm of the global Nestlé brand in Egypt, offering a wide range of frozen treats with a deep local presence. Our focus in managing their Instagram presence is on bringing the brand’s joyful and refreshing personality to life through engaging visual storytelling and photography, which includes high-quality imagery that showcases product highlights, seasonal moments, lifestyle occasions, and consumption experiences, all while aligning with brand values of fun, refreshment, and shared moments and executing creative campaigns around product launches and local trends. This approach results in a visually compelling social feed that supports brand affinity, drives engagement, and connects the iconic Nestlé Ice Cream portfolio with consumers.