Art Direction & Photoshoots
ShoeZed
Industry
Fashion
Year
2025
Client
ShoeZed
ShoeZed EG, a contemporary Egyptian footwear brand, our focus was on bringing the brand’s aesthetic and product personality to life through visual storytelling, art direction, and photography. We developed a cohesive visual identity that not only showcases their high-quality shoes and accessories—created in partnership with skilled local artisans—but also reflects the brand's style, craftsmanship values, and lifestyle appeal.
Our content creation strategy prioritized strong, product-forward photography and consistent aesthetic direction, which served to elevate ShoeZed’s digital identity and strengthen brand recognition in the competitive footwear market.














